Great Place To Work® Certification™ is awarded to organizations that meet specific criteria for workplace experience. It highlights organizations with a positive, motivating workplace culture. Partnering with Great Place To Work® gives you a competitive edge by providing essential insights to improve your culture—while also boosting your brand visibility in the job market.

The cost varies depending on your organization’s size and the specific services you choose. Contact our team for a personalized quote.

Certification is valid for 12 months. If your organization meets the eligibility requirements for our lists, once Certified, you will automatically be considered for all Best Workplaces™ lists for which you qualify during the following 12 months.

Organizations partner with Great Place To Work®® to understand how leadership effectiveness creates the conditions for an overwhelmingly positive employee experience. Great Place To Work® provides the most reliable employee experience data, gathered from surveys of millions of employees worldwide. This data offers organizations valuable insights into how employees interact with the workplace and sets benchmarks for workplace conditions around the globe.

For more than 30 years, Great Place To Work® has placed employees at the center of the workplace experience. Today, our Trust Model™ provides an unmatched opportunity to identify what is really happening inside your organization. The Great Place To Work® survey and analysis give employers the ability to measure and track the employee experience against key metrics and industry leaders.

Earning Great Place To Work® Certification™ delivers many benefits:

• • Improved hiring metrics and higher offer acceptance rates
  • Stronger organizational profitability
  • Eligibility for Best Workplaces™ lists
  • Enhanced employer brand recognition
  • Increased employee trust
  • Greater retention
  • Employee pride

In general, the Great Place To Work® Trust Index™ survey measures the level of trust within your organization and the consistency of the employee experience. In other words: How often can employees count on something to happen in the workplace—such as clear and honest leadership, fair treatment, and meaningful recognition?

More specifically, the Trust Index™ survey measures the individual experiences of employees across five dimensions of a high-trust workplace culture, through 60 statements and two open-ended questions. Three dimensions focus on leadership behaviors that create trust: credibility, respect, and fairness. The other two measure employees’ experience with colleagues and the organization overall: pride and a sense of belonging.

Together, these five dimensions create a workplace culture where employees feel empowered and motivated, making their work more meaningful. Great Place To Work® research shows that high-trust cultures consistently outperform competitors in hiring and retention, productivity and innovation, and financial results.

Survey responses are evaluated on a five-point scale, revealing the most common employee experiences in your organization. Scores are averaged to provide an overall workplace culture assessment: the Trust Index™ score.

Our platform is designed to support diverse feedback needs. You can use it to gather insights from different groups within your organization—whether you are conducting engagement surveys, onboarding assessments, pulse checks, or other internal measurements.

This flexibility allows you to include different types of employees depending on your goals, such as contractors, interns, or even franchise employees.

However, Certification™ eligibility criteria are specific and must be strictly met. If you are unsure about how to include different groups within your survey, or if you have additional questions, our team will be glad to guide you.

To be eligible, you must include all individuals who are legally employed by your organization, receive direct payment from your organization, and fall into one or more of the following categories at the time of survey launch:

• • Employment status: all part-time and full-time employees.
  • Roles: including the CEO and all staff levels.
  • Locations: all organizational sites.
  • Union status: unionized and non-union employees.
  • New hires: including employees from recent acquisitions or mergers
  • Remote work: telecommuters and employees working from home.
  • Employment type: temporary, seasonal, hourly, interns, and trainees.
  • Age employees under 18, where legally permitted.

Important: Intentionally or unintentionally excluding any eligible group, or failing to invite the required number of employees, will result in disqualification from Certification™ and from eligibility for Best Workplaces™ lists.

Do not include individuals who are not legally employed by your organization at the time of the survey launch, such as:

• • Contractors: employees of other organizations or independent workers. They must be surveyed by their legal employer.
  • Employees on leave: individuals not actively working and not expected to perform duties during their leave period.
  • Franchise employees: typically employed by the franchisee, not the franchisor. Only include them if they are legally employed by your organization.